This privacy policy is effective from (DD-MM-YYYY): 01-04-2025

At LazerKart, looking after the personal data you share with us is extremely important. We want you to be confident that your data is safe and secure with us and understand how we use it to offer you a better, more personalised shopping experience.

Who We Are

Our website address is: https://lazerkart.com

What this Policy Covers

The data controller is lazerkart.com (referred to in this policy as “LazerKart”, “we” or “us”).

LazerKart is committed to doing the right thing when it comes to how we collect, use and protect information that identifies or is associated with you as a real person (“personal data”). This is why we have developed this privacy and cookie policy (“policy”), which:

• • Outlines the types of personal data that we collect;
• • Explains how and why we collect and use your personal data;
• • Explains why and when we will share personal data within LazerKart and with other organisations (suppliers and manufacturers); and
• • Explains the rights and choices you have when it comes to your personal data.

We offer a wide range of products and services, so we want to clearly explain what this policy covers. This policy applies to our websites, including www.lazerkart.com, and our mobile apps (as and when launched in the future) for iOS or Android mobile devices (collectively, our “services”). Using our services means: this policy also applies when you shop with us over the computer, phone, and also if you contact us or any time, we contact you about our services.

Personal Data We Collect

This section describes the personal data we may collect from you when you use our services, and what other personal data we may receive from other sources.

Data you provide to us directly.

When you register on our site and for our services or purchase products, you provide us with the following:

• • Your name, profile information, shipping address and billing addresses, payment information, email address, phone numbers, and business name (where applicable).
• • When you create an account, you are prompted to create a username and a password. LazerKart maintains your username and password (in an encrypted format) inside our secure environment and only uses your information to welcome you back and to personalise your experience.
• • The shipping and billing address you provided for convenience during future purchases.
• • The products and other information in your basket, project, BOM, or contained in your order history.

When you contact us, any time LazerKart contacts you, or whenever you take part in any promotions, competitions, surveys or questionnaires from LazerKart, or whenever you post or speak with us through social media, we may collect the following information:

• • Personal data you provide any time you contact us (for example: your name and contact details, including phone and email);
• • Details of the emails and other digital communications, including any links in them that you access, and whether you have opened the communications;
• • Email headers, source IP information, sending email server hostnames and ISP information;
• • Your feedback and contributions to customer surveys and questionnaires.

You are free to choose which information you want to provide to us, or whether you want to provide us with information at all. However, some information, such as your name, address and payment information, is necessary to process your transaction. By not providing this information, you will not be able to use our website, order products or use some of our services.

When purchasing LazerKart products, you should know:

• • LazerKart does not keep credit card numbers. Your credit card information is tokenised the first time it is processed. Should you elect to save a credit card (as per relevant R.B.I. guidelines) to your account for future use, only the encrypted token is stored and used to charge your credit card account;
• • LazerKart deploys technologies that detect and remove credit card information sent through unapproved channels via email or fax; and
• • LazerKart integrates with regional payment processors globally. Third-party payment processors for e.g. RazorPay; process payment data through their sites and not through LazerKart’s website. Lazerkart is in no way responsible for the failure / inability of the transaction being completed/ processed.

Cookies and other tracking technology.

LazerKart and our third-party partners automatically collect certain types of usage information when you use our services, read our emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “tracking technologies”).

LazerKart collects information about your device and its software, such as your IP address, browser type, internet service provider, platform type, device type, operating system, date and time stamp (a unique ID that allows us to identify your browser, mobile device, or your account). We also collect information about the way you use our website. When you access our website for e.g.; from a mobile device, we may collect unique identification numbers associated with your device or the computer.

We may collect analytical data or use third-party analytics tools to help us measure traffic and usage trends to understand the demographics of our users. We may employ technologies, including the application of statistical modelling tools, which permit us to recognise and contact you across multiple devices. For more information, see our Cookie Policy.

How We Use and Share Your Personal Data

What does LazerKart use my data for?

LazerKart processes your data in accordance with all applicable data protection laws, and to the best of our ability, we adhere to the principles of those complex laws. We process your data for the purposes of mainly purchase processing and order fulfilment. Processing may also include such purposes as product development, market research, optimisation of business and website processes, and the needs-based design of our services and personalised advertising.

Purchase processing and provision of online, local and personalised services:

We process your data to fulfil contracts and to provide and execute additional services requested by you. The most important purposes are:

• • The provision, personalisation and needs-based design of our services, including websites, apps and cross-device and cross-platform functions.
• • The execution of purchase agreements and customer service, including payment processing, claim management as well as the processing of returns, complaints and warranty claims.
• • Non-promotional communication with you on technical, security-related and contractually relevant subjects (e.g. fraud warnings, account blocking or product recall).
• • The execution of campaigns, competitions and/or newsletters.

Improving the shopping experience:

LazerKart uses data to enhance the shopping experience. LazerKart’s ecommerce site encompasses millions of products and hundreds of brands. It is necessary to present content and offers in a needs-based manner so that you can find products in which you have an interest or engineering need.

LazerKart uses cookies and access data for usage analysis. LazerKart also uses data received from advertising partners while you visit LazerKart. When logged into a customer account, we use profile data, interest data and shopping data to personalise the shopping experience. This personalisation allows LazerKart to present you with suitable search results, product suggestions, technical recommendations and other content corresponding to your interests.

Prevention of fraud:

LazerKart uses collected data to verify identity and secure against fraud and protect against potential security issues. This applies both to ordering and to registering for a customer account. LazerKart uses encryption and security technologies to protect our network and data. LazerKart also uses technical and organisational measures to secure our systems against loss, destruction, unauthorised access or distribution of customer data by unauthorised persons. Protection of personal data is our top priority.

LazerKart uses technical and manual procedures for fraud prevention in order to protect our users from misuse of data, especially from fraudulent orders.

Credit check:

LazerKart uses data provided and creditworthiness data from external credit agencies, in the form of score values, to establish a credit line. Score values are statistically justified estimates of the future risk of a person defaulting, represented as a numerical value.

Depending on the result of the credit check, i.e. whether it is positive or negative, we will show you appropriate payment methods that you can use to continue and complete your purchase.

Advertising and market research, data analysis:

LazerKart uses your data, also within the framework of data analysis, for advertising and market research, in particular for the following purposes:

• • Classification into various target and user groups within the framework of market research (user segmentation).
• • Findings on various target groups and their respective usage habits and shopping interests.
• • The production of findings on demography, interests, our users’ shopping and usage habits as well as the marketing based on these findings within the framework of advertising services provided to third parties.
• • The early identification of trends in the areas of technology and online shopping.
• • The execution of advertising to existing customers.
• • The execution of direct marketing, e.g. in the form of newsletters.
• • The planning, execution and successful monitoring of advertising corresponding to the interests of target groups.
• • Findings as to how our services are used (usage analysis).

Product and technology development:

LazerKart uses your data for product and technology development, including the development and improvement of personalised services. In doing this, we use aggregated, pseudonymised or anonymised data and machine learning algorithms for the analysis in the interests of our users. Data is processed in relation to product and technology development particularly for the following purposes:

• • The development and improvement of personalised services and technologies for data analysis, advertising and more relevant product searching.
• • The development of technologies and concepts to improve IT security, prevent fraud and improve data protection e.g. by using pseudonymisation, encryption and anonymisation technologies.

Business management and business optimisation:

LazerKart transmits and processes data necessary for administrative and logistical processes.

Data processing for business management and business optimisation also allows us to improve customer service, manage fraud and security. At no time does LazerKart sell customer information. LazerKart does not share information without your knowledge and consent.

When required, “point of sale” (“POS”) information is disclosed to the manufacturer for market research and payment of commission to the manufacturer’s sales force. POS information might also be used by us, the manufacturer, or the manufacturer’s representatives to provide the user with important information or to contact the user about potential design activity.

On the basis of your consent:

If you have given LazerKart consent for the processing of personal data, your consent is the primary basis of our data processing. Typical purposes may include:

• • Subscription to a newsletter
• • Participation in surveys and market research studies
• • Customer Service Support documentation
• • The execution of a credit check (if it is not necessary for contractual fulfilment)

Your Rights

Your privacy rights are important to LazerKart. New privacy laws and requirements are constantly being implemented around the globe, LazerKart strives to ensure that your privacy is protected regardless of who you are and where you are from. We respect your privacy rights and manage your data according to your wishes.

We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will update them as necessary.

Right to erasure (Right to have your data deleted)

You have the right to erasure and to request the erasure of the personal data LazerKart holds.

• • LazerKart will perform the following process.
• • LazerKart will erase your account (your personal data).
• • LazerKart will remove your data from our marketing database.
• • LazerKart may delete information on transactional records only after statutory retention requirements have been met (a transactional record is the record of a purchase, invoice, refund, return, credit or payment).
• • LazerKart will keep a record of your “request to be erased” and a log of when your data was erased from our systems.
• • LazerKart will provide you with a verification email that personal data has been erased from our systems.

Other Rights

• • Right to rectification. The right to obtain rectification of your personal information without undue delay where the personal information is inaccurate or incomplete;
• • Right to restriction. The right to obtain restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period of time enabling us to verify the accuracy of that personal information;
• • Right to portability. The right to portability allows you to move, copy or transfer personal information easily from one organisation to another; and
• • Right to object. You have a right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. You can object to marketing activities for any reason.
• • Right to submit a complaint. You also have the right to lodge a complaint with the relevant data protection authority /s.

Marketing and Market Research

LazerKart will send you relevant news, offers and surveys about our products and services in a number of ways including by email, but only if you have previously agreed to receive these marketing communications. Your email preferences can be managed on our websites or through LazerKart’s customer service.

We also like to hear your views to help us to improve our services, so we may contact you for market research purposes. You always have the choice whether or not to take part in our market research.

We want you to understand your rights and choices regarding how we may use your personal information. Depending on how you choose to manage your information, these rights and choices may include the following:

• • Profile and Data Sharing Settings: You may update your username and password, and may change some of your data sharing preferences;
• • How to control your communications preferences: You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in our communications. We make every effort to promptly process all unsubscribe requests;
• • Modifying or deleting your information: If you have any questions about reviewing, modifying or deleting your information, you can contact us directly at info@lazerkart.com.
• • Non-Discrimination: LazerKart provides equal service to all our customers. The exercise of your privacy rights in no way changes our service to you, our customer.
• • Sale of customer data: We want you to be confident that your data is safe and secure. LazerKart does not sell customer information. LazerKart does not share or sell distribution lists, marketing lists, or customer lists. LazerKart values your privacy and only uses your information for the purposes of fulfilling orders and providing the superior customer service you expect.

Retention & Protection of Your Data

We care about the security of your information and employ physical, administrative and technological safeguards designed to preserve the integrity and security of information collected through transactions on our website and customer service. We have in place secure servers, firewalls and encryption to safeguard all our information.

We will store personal information for as long as necessary to fulfil the business purposes fully outlined in this policy, in accordance with our legal obligations and the performance of contracts. In general, transactional records are deleted after statutory retention requirements have been met (a transactional record is the record of a purchase, invoice, refund, return, credit or payment).

International Transfer of Data

As we are located in India, any information you provide will be processed and stored in India. LazerKart ensures appropriate (adequate) safeguards for all customer data based on internationally recognised data protection standards.

If you wish to enquire further about the safeguards we use, please contact us using the details set out at the end of this policy.

Third Party Analytics and Online Advertising

Online Advertising

Interest-Based Advertising. We participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your browsing history. Typically, though not always, the information we share is provided through cookies or similar tracking technologies. Cookies and tracking technologies are able to recognise the device you are using and collect information, including click stream information, browser type, time and date you visited the site, and other information. Our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

Social Media Widgets and Advertising. Our website may include social media features, such as the Facebook “Like” button, LinkedIn, Snapchat, Instagram, Twitter, or other widgets. These social media companies may recognise you and collect information about your visit to our site, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the respective privacy policies of those companies.

We display targeted advertising to you through social media platforms, such as Facebook, Twitter, and others. These companies have interest-based advertising programmes that allow us to direct advertisements to users who have shown an interest in our services while those users are on the social media platform or to groups of other users who share similar traits. These advertisements are governed by the privacy policies of the respective social media companies that provide them.

Cross-Device Linking. We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you log into our website. This allows us to provide interest-based advertising and other personalised content across your devices, perform analytics, and measure the performance of our advertising campaigns.

Third Party Analytics

We use Analytics to recognise you and link the devices you use when you visit our website on your browser or mobile device, log in to your account on our site, or engage with us. Analytics allows us to understand how you interact with our site and tailor our advertisements and content to you.

Children’s Privacy

We do not knowingly collect or solicit any information from anyone under the age of 18. In the event that we learn we have inadvertently collected personal information from a child under the age of 18, we will delete that information. If you believe that we have any information from a child under 18 on our systems, please contact us.

Links to Other Websites and Services

Our services may contain links to and from third-party websites related directly to our business partners, advertisers and social media sites. In addition, our users may post links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies, and we do not accept any responsibility or liability for their policies or websites. We strongly recommend that you read their privacy policies, terms, and conditions of use to understand how they collect, use and share information.

How to Contact US

If you have any questions about this policy, the LazerKart website, or LazerKart’s services, please contact us by email at: legal@lazerkart.com or by post at:

Address:

LazerKart Data Protection Office

Scantech Laser Pvt Ltd

A-517 TTC Industrial Area,

MIDC Mahape, Ghansoli,

Navi Mumbai – 400710, INDIA.

Changes to this Policy

We may modify or update this policy from time to time to reflect the changes in our business and international compliance requirements. When any changes in the policy occur, we will update the ‘last modified’ date at the top of this page.